Do you have a flair for fashion? Always thinking about the latest style trends and crazes? The Fashion Merchandising Program at McIntosh College can help get you on the road towards an exciting career in fashion!
- Track Industry Trends
- Pricing
- Merchandising
- Large/Small Retail Operation
- Creating A Fashion Line
Our quality Fashion Merchandising Program is designed to provide students with an understanding of how the complex elements of the fashion industry all come together to create and market current styles.
Students in the Fashion Merchandising Program will have the chance to explore diverse related subjects, including how to recognize and project trends, set pricing, create a fashion line, operate large and small retail stores and track the economy. There is both an art and science to bringing together the creative and business elements of fashion merchandising.
At McIntosh College, our Fashion Merchandising Program curriculum is designed to help students develop an essential overview of the business, marketing, management and sales skills needed to prepare for a professional career in the fast-paced, always evolving fashion industry.
Fashion Merchandising Program Educational Objectives:
- Identify principles of fashion marketing
- Discuss management issues within the fashion retail industry
- Identify trends in the marketplace
- Discuss the importance of effective buying strategies by fashion retailers
- Give examples of effective merchandise displays
- Explain the production and design processes involved in the construction of garments
- Discuss the history of fashion and relate it to the cultural, political, economic, and religious climate for each historical era
- Describe different types of fabric and properties.
- Identify consumer needs and preferences
- Recognize the importance of line, color, texture, function, trends, and lifestyle
- Identify key art principles and elements of design
- Sketch ideas for clothing designs
- Produce flat patterns for various types of clothing
- Examine the design of garments and fabrics with attention to cut, grain seams, pockets, collars, necklines, etc.
- Coordinate designs for a variety of consumers, sizes, styles, prices, and markets
Courses that one might take in the Fashion Merchandising program are as follows:
- Direct Marketing
- Fashion Marketing and Consumer Behavior
- Introduction to Fashion Merchandising
- Legal Environment of Business
- Merchandising Planning and Inventory Control
- Merchandising Principles and Practices
|
- Merchandising Technology
- Professional Sale Principles
- Retail Management
- Textile and Apparel Analysis
- Visual Merchandising
|
Learn more about our exciting Fashion Merchandising Program in New Hampshire. Contact us today to speak to an admissions representative.
|
